La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios

Palabras clave: megaevento, evento, stakeholder, voluntarios, cualitativo.

Resumen

Asistimos a un creciente interés académico en el estudio de los eventos. Sin embargo esos estudios se centran principalmente en el análisis de eventos deportivos o culturales y en menor medida en eventos religiosos, a pesar de su potencial de estudio para la gestión y la investigación. Con el presente trabajo buscamos mejorar el conocimiento de los eventos y profundizar en las particularidades de la gestión de voluntarios,  stakeholder clave en megaeventos religiosos. Para ello utilizamos una doble metodología cualitativa: entrevistas en profundidad con gestores, combinadas con dinámicas de grupo con voluntarios; todos ellos stakeholders de la XXIV Jornada Mundial de la Juventud celebrada en Madrid. Los resultados obtenidos ilustran la complejidad del proceso de captación, formación y organización de los voluntarios; al tiempo que permiten conocer mejor las motivaciones, intereses y características de los voluntarios de este tipo de eventos.

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Biografía del autor/a

Teresa Fayos

Doctora en Ciencias Económicas y Empresariales. Profesora Titular. Universidad de Valencia, Valencia, España

Martina G.Gallarza

Doctora en Ciencias Económicas y Empresariales. Profesora Titular. Universidad de Valencia, Valencia, España

David Servera

Doctor en Marketing. Universidad Católica de Valencia “San Vicente Martir”, Valencia, España

Elena Floristán

Doctora en Marketing. Universidad Católica de Valencia “San Vicente Martir”, Valencia, España

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Publicado
2019-03-30
Cómo citar
Fayos, T., G.Gallarza, M., Servera, D., & Floristán, E. (2019). La gestión de megaeventos desde la perspectiva de distintos stakeholders: un análisis exploratorio sobre voluntarios. Revista Perspectiva Empresarial, 6(1), 41 - 60. https://doi.org/10.16967/23898186.222
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