Analysis of the Entry Mode Choice from Both Transaction Costs and Resource Based Theory

Palabras clave: internacionalización, selección del modo de entrada, teoría de los costos de transacción, teoría de los recursos y las capacidades.

Resumen

La liberación de los mercados abrió las puertas a la expansión e incrementó el nivel de competencia en numerosos mercados. Esto explica que las compañías se estén diversificando cada vez más a través de las fronteras nacionales. Este fenómeno está relacionado con el emprendimiento internacional puesto que la internacionalización es un ejemplo de un cambio de estrategia que puede ser definido como un acto emprendedor. En este contexto, los académicos en el campo de los negocios internacionales han dado respuesta básicamente a tres preguntas: por qué, dónde y cómo se internacionalizan las compañías. Debido a que la presente investigación trata sobre la sección de modos de entrada, el enfoque es claramente sobre el ‘cómo’. La selección del modo de entrada
constituye una de las decisiones más críticas para el éxito de la estrategia internacional. Esta investigación analiza la selección del modo de entrada tanto desde la perspectiva de los costos de transacción como desde la teoría de los recursos y las capacidades, ya que estas perspectivas usan y consideran diferentes supuestos. Dado lo anterior, hacemos 4 proposiciones relacionadas con el estudio de la selección del modo de entrada a partir de los costos de transacción y la teoría de los recursos y las capacidades.

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Biografía del autor/a

Luis Araya - Castillo

PhD en Management Sciences, Doctor en Ciencias de la Gestión y Doctor en Empresa. Investigador. Facultad de Economía y Negocios. Universidad Andrés Bello, Santiago de Chile, Chile.

Nicolás Barrientos Oradini

PhD en Filosofía en Administración de Empresas. Académico e investigador. Universidad Miguel de Cervantes, Santiago de Chile, Chile. E-mail: [email protected]

Víctor Manuel Yánez - Jara

PhD en Filosofía en Administración de Empresas. Director del Área Académica y Administrativa. Instituto de Salud Pública. Universidad Andrés Bello, Santiago de Chile, Chile

Ángel Acevedo Duque

Postdoctorado en Gerencia Pública y Gobierno, Doctor en Ciencias Gerenciales. Académico e investigador. Facultad de Administración y Negocios. Universidad Autónoma de Chile, Santiago de Chile, Chile

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Publicado
2019-03-30
Cómo citar
Araya - Castillo, L., Barrientos Oradini , N., Yánez - Jara, V. M., & Acevedo Duque, Ángel. (2019). Analysis of the Entry Mode Choice from Both Transaction Costs and Resource Based Theory. Revista Perspectiva Empresarial, 6(1), 7 - 20. https://doi.org/10.16967/23898186.228
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